Make Messaging a Marketing Channel

Messaging has more MAUs than email or web browsers and it's native to mobile, where webpages & email have trouble converting. Marketers should own messaging. This Playbook explains why and shows how to make that happen. 

 

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“There are a dozen Easiest Way to Build a Messenger Bot guides. This Playbook is the first document that shows marketers why messaging is important and how to drive ROI. This guide helps marketers own the messaging channel.”

 

Conversations that collect data just like a webform

Conversion Funnel

Step 1

Connect with people one on one

Engagement

Step 2

Build an asset. Create an opted-in list on Messenger

Opt-in

Step 3
The Playbook shares an approach that any marketer can use to launch Messenger campaigns.
@Mssg
@Mssg
Playbook: Make Messenger a Marketing Channel
Playbook on iPad

Make Messenger a Marketing Channel

Messaging has more MAUs than email or web browsers and it's native to mobile, where web & email have problems. Marketers need a plan for messaging. Here's a playbook, focused on existing KPIs and ROI from day one. 
 

Drive social engagement into Messenger conversion funnels

Social

Step 4

Why we wrote the Playbook

@Mssg exists to help great marketers connect with people that actually want to hear from the brand. For great marketers, connecting on any channel other than messaging is a waste. Email is for work, phone calls are for Seniors. Messaging is for marketing that matters. 

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