Driving Donations via Facebook Messenger


This case study is from the Spring of 2017. It was a few months after Trump became President and that was a great time for progressive organizations to be raising money online. Given the context, the overall numbers are probably unbeatable (at least until Don Jr.’s first term).

The big takeaway is the difference in results between ads that drove supporters to a conversation vs. ads that drove supporters to a landing page. The conversation ads drove 250% more instant donations and the emails collected in the conversation (from people that didn’t donate immediately) tripled the results.

So in this specific case study, sending clickers into a conversation worked 750% better than sending people to a landing page.

Click through to read the full case study.