Podcast: What Facebook Messenger approaches will still work.
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Facebook announced big changes with the Messenger platform. You can read about the changes here. These new policies greatly affect how organizations can use Messenger in the future. This has created a lot of uncertainty in the space and frankly a lot of worry.
The good times are definitely over. Facebook Messenger is no longer a channel where you can build and activate a subscriber list. But this doesn't mean that FB Messenger is dead.
In this episode we talk through what's still possible with Facebook Messenger and the type of interactions that organizations should focus on in a post-broadcast world.